2025 Google Google-Ads-Video: Google Ads Video Professional Assessment Exam–Professional Test Sample Online

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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 2	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 3	Evaluate Performance with Action Measurement Solutions\|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 4	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 5	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 6	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 7	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 8	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 9	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 10	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 11	Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 12	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.

Google Ads Video Professional Assessment Exam Sample Questions (Q26-Q31):

NEW QUESTION # 26
A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

A. Max CPV is often less than actual CPV because it's auction bidding.
B. Actual CPV is often less than max CPV because it's a reserve buy.
C. Actual CPV is often less than max CPV because it's auction bidding.
D. Max CPV is often less than actual CPV because it's a reserve buy.

Answer: C

Explanation:
B: Actual CPV is often less than max CPV because it's auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.

NEW QUESTION # 27
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

A. Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.
B. Because Reach Planner forecasts aren't compatible with awareness campaigns.
C. Because you used Reach Planner during the least optimal time of day.
D. Because you built a campaign that didn't match the plan settings in Reach Planner.

Answer: D

Explanation:
B: Because you built a campaign that didn't match the plan settings in Reach Planner.
Reach Planner forecasts are based on the settings you input, such as budget, targeting, and frequency.
If the actual campaign settings differ, the results will also differ.
Reach Planner is compatible with video campaigns, including awareness campaigns.

NEW QUESTION # 28
You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

A. Conversions
B. Video played to
C. Earned actions
D. Display impression share

Answer: B

Explanation:
C: Video played to
For awareness campaigns, "video played to" metrics (e.g., percentage watched) indicate how effectively your ads are capturing and retaining viewer attention.
This is a fundamental metric for assessing awareness campaign performance.
Conversions are more relevant for action-oriented campaigns.

NEW QUESTION # 29
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

A. Skippable in-stream ads and in-feed video ads
B. Skippable in-stream ads and bumper ads
C. Non-skippable in-stream ads and in-feed video ads
D. Non-skippable in-stream ads and bumper ads

Answer: A

Explanation:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.

NEW QUESTION # 30
A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

A. Target CPM
B. Maximize Conversions
C. Maximum CPV
D. Maximum CPV

Answer: A

Explanation:
D: Target CPM
Target CPM (tCPM) bidding optimizes bids to maximize impressions within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.

NEW QUESTION # 31
......

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2025 GOOGLE GOOGLE-ADS-VIDEO: GOOGLE ADS VIDEO PROFESSIONAL ASSESSMENT EXAM–PROFESSIONAL TEST SAMPLE ONLINE

2025 Google Google-Ads-Video: Google Ads Video Professional Assessment Exam–Professional Test Sample Online